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Kevin G. McCabe

Phone: (845) 548-9874 |  kevin.g.mccabe@gmail.com

Strategic marketing professional with B2B marketing experience in publisher and advertising agency organizations. Experience building sales solutions and leading media planning across a variety of verticals, covering major national brands to small and medium-sized local businesses.

Drive the creation of integrated, data-driven customer-facing marketing solutions focused on customer objectives and brand positioning. Quarterback the process of building sales proposals for customers, leverage research and industry insights, perspectives from sales account executives, and best practices across markets and ad products.

Expertise in omnichannel sales and marketing strategy, digital media, digital marketing services, marketing research and data analytics, branded content, native advertising and print media channels.

Key skills: strong verbal and written communicator, ability to handle multiple activities simultaneously, strong attention to detail, strategic thinking, collaboration, organization, proactiveness, people and management skills

 PROFESSIONAL EXPERIENCE

Manager, Marketing and Ad Sales Strategy, Tribune Publishing, New York, NY 2019 - Present

  • Oversee creation of strategic media sales proposals for high-revenue opportunities, averaging 81 per year

  • Responsible for incremental sales revenue of over $1.5MM within first two years

  • Collaborate on and quarterback sales proposal presentation inputs, including research, content marketing strategy, sales, and ad operations

  • Build strategic and visually appealing sales collateral to support sales strategy and resonate with customers

  • Serve as leading internal resource for customer-facing research data, industry trends, and proactive insights

  • Deliver over 40+ research insights to-date as weekly sales team updates

  • Serve as product expert for content marketing for Tribune’s in-house content studio, Studio 1847

  • Train and facilitate development of sales team members in strategy-first mentality

Manager, Client Solutions, Gannett/USA TODAY NETWORK, Woodland Park, NJ, 2017 – 2019

  • Spearheaded thought leadership and content for internal stakeholders and management

  • Built go-to-market (GTM) capabilities and sales enablement materials focused on account-based marketing

  • Oversaw development of marketing strategy for sales opportunities and proposals

  • Identified new business leads and provided data, insights, and smart statements to assist conversions

  • Synthesized market research and data analysis into strategy and product solutions

Account Supervisor, 2010 – 2017

Media Planner, 2005 – 2010

Assistant Media Planner, 2002 – 2005

MacDonald Media, New York, NY

  • Developed OOH media strategies and managed yearly OOH budgets of approximately $16MM

  • Managed communications with cross-functional teams of clients and partner agencies

CERTIFICATIONS AND COMPUTER SKILLS

Google Ads Display Certification - Completion ID: 80996336; Expires: June 14, 2022

Google Ads Search Certification - Completion ID: 82483804; Expires June 28, 2022

CRMs (Salesforce, Microsoft Dynamics, NetSuite); Microsoft Office (Teams, PowerPoint, Excel), comScore, eMarketer, Claritas PRIZM, Nielsen Scarborough, Kantar, working knowledge of Google AdWords and Google Analytics


EDUCATION

Siena College, Loudonville, NY

Bachelor of Arts, History, magna cum laude